The ‘Eco’ in “ecotourism” stands for ecology, which is the study of the interrelationship between living beings and the environment.”
Ecotourism is the business of providing vacations and related services that are not harmful to the environment of the area. Ecotourism is relatively a new term, first used in the early 1980‘s by Hector Ceballos-Lascurain, who is special adviser on Ecotourism to IUCN and the Director of Programme Consultancy on Ecotourism. He defines ecotourism as “environmentally responsible travel to relatively undisturbed natural areas, to enjoy and appreciate nature that promotes conservation, has low visitor impact, and provides for the beneficially active socio-economic involvement of local populations”.
The Ecotourism Society similarly defines Ecotourism as “responsible travel to natural areas that conserves the environment and sustains the well-being of local people”.
Tourism is one of the largest industries economically, worldwide. With people constantly globetrotting to new places, businesses have emerged and economies center around, the immense popularity of travel.
In terms of a global economy, travel and tourism play a large role in both developing and first world economies.
One of the ways in which tourism can help, especially in visiting remote locations or developing countries is in raising awareness on the issues in that country. As the values of green travel and ecotourism become more mainstream, visiting a poor country raises awareness on the political, economic and social problems that plague many developing nations.
If you travel responsibly, use tour operators, travel companies and other businesses that are structured to give back to local economies and cultures. You are doing your part in helping the local people and environments in need. Because even on the most basic level, traveling to new places exposes issues that need attention in that part of the world. Poverty, health related issues, education, and homelessness can all be impacted positively through tourism.
And when tourism works for the greater good, action follows awareness. As people travel to developing nations, schools and education for local communities often follow – helping children and adults gain access to tools that will help them find jobs, combat local social issues and improve the quality of life.
Additionally, when structured properly local governments benefit from increased foreign exchange and tax revenues that travel brings to the area. In addition to this, as a result of an increase in world travel, many countries thrive on economies that revolve around tourism altogether.
Pakistan remains a land of high adventure and nature. Trekking, mountaineering, white water rafting, wild boar hunting, mountain and desert jeep safaris, camel and yak safaris, trout fishing and bird watching are the few activities, which attract the adventure and nature lovers to Pakistan.
Pakistan is endowed with a rich and varied flora and fauna. High Hi malayas, Karakoram and the Hindukush ranges with their alpine meadows and permanent snow line, coniferous forests down the sub-mountain scrub, the vast Indus plain merging into the great desert, the coast line and wetlands, all offer a remarkably rich variety of vegetation and associated wildlife in cluding avifauna, both endemic and migratory.
Ten of 18 mammalian orders are represented in Pakistan with species ranging from the world’s smallest surviving mammals, the Mediterranean pigmy shrew, to the largest mammal ever known the blue whale.
Pakistan is full of beauty and nature. Pakistan’s Northern areas are mostly attracted by the tourists. Pakistan is a country of Valleys, Lakes & Rivers. Neelam valley, Hunza valley, Swat valley, Kalash valley, Kaghan valley, Murree hills, Shandur Pas, Rawalakot, Ziarat, jehlum valley, Saiful Muluk are greatest attractions of tourists.
Pakistan government need to take certain actions, to promote and acknowledge tourism in Pakistan, as doing will not only benefit us financially but will also bring unity, compatibility and harmony among nations.
Moreover, the government also need to encourage the private sector to develop a tourist-friendly environment which will result in financial stability. The country’s strong economic position has a major part in the development of the country but tourism helps to excel the development process.
Through Ecotourism our country can portray its positive image all over the world without harming its natural beauty.