yeh kiya ho raha hai? i always like to start my viewpoint with this tagline. because when i look around and observe the ongoing malicious activities in our society i only end up asking myself what the hell is going on.
well since the last decade, pakistani media has emerged in the world with a bang. people generally around the world see us as a conservative state but our fastest growing media has forced people to not 100% but change a little bit perspective about our country. i m not an expert analyst on social issues or politics but what i feel and what i have observed as a common man i will surely jot it down. i m not going into the whole media debate but will b focusing on that angle of media which is attracting the household masses. as a strong supporter of our own media i always prefer watching my own channels rather pathetic indian cable channels. but as time is passing by i am beginning to notice a strong change in our media policies and most importantly has start seeing the use of the term ” free media ” very strongly.
when you go few decades back when there was one channel our very own dear PTV ( Pakistan Television Network ), our lives were simple. our only entertainment was one channel and that channel knew its limitations and boundaries well. simple dramas with simple stories, simple yet stylish and decent fashion, informative and useful programmes, and limited shows and lastly amazing humor. but with the advent of ” free media and enlightened moderation “, the simplicity from our lives has been long gone. our dramas our famous in the world because of amazing and well crafted story lines.
our dramas forced people especially women to switch over from the ” saas/bahu ” stories to meaningful yet entertaining pakistani dramas. but now whenever u switch on any certain channel they are full of glamorized indian inspired dramas. few of them have stories but yet with so much glamor, and with so much riches dat a common viewer gets complex. he/she is being made aware of what they dont have. i just fail to understand what has happened to our media governing bodies? for who are they making such programmes? a common man cant even find a proper one time meal and here they are showing high raised building like houses, with crisp tailored and well suited owners, along with their highly fashionable wives loaded with jewels from head to toe.
Trying to be different from others the story lines of various shows are becoming controversial or way too liberal, keeping in view dat we are an islamic state.just because of one tagline ” freedom of expression and free media “. and there r so many dramas on-airing right now dat you cant even keep track of one drama. this is a really sorry state. Also i have observed that to raise their channel ratings almost all channels have started showing indian content without any hesitation which is an alarming situation because a common man at the end of the day goes home, sits down with his family, relaxes and watch television. if our very own media will exploit the freedom given to it by promoting foreign culture rather our very own rich culture, then what will our future generation will learn???
another medium that is causing stir among common masses are the advertisements currently running on our channels. Allhumdolillah! inflation rate in pakistan is so high that it has broken previous record of poverty. but still these conglomerate giants are promoting their products in such a way that no common man is able to afford yet their craving increases with the passing time. if i have to quote one such example i will give example of cooking oil ads. The dining table shown in each ad is so full of rich food that you can’t even see an empty space on the table. have these people ever realised dat a common man cannot even find a proper meal for once at anytime of the day????
These type of ads create more depressions and increase more complexes. now i will talk about a new trend that has been emerged on our media for quite sometime now. the advent of the ” Morning Shows “. what is the purpose of such shows? what the channels are trying to achieve by airing such type of content on their channels. every early morning you swtich on the channels and there you see ladies sitting with the most expensive and stylish attire and wearing expensive jewels and talking about social problems. are these women qualified enough to talk about the ever growing problems of our society? they are just going through the script that’s all.br/>
it is really encouraging to bring forward social issues but the way they are being put forward is a dilemma. this approach of our media is not creating positivity but rather an alarming negativity. okay i agree that the t.v. channels are targeting the middle and upper middle class society. if its true even then the way they dress and talk and the way they are giving away expensive goodies is not the right way to do so. obviously these type of acts surely do catch the attention of people but what good they get from all of this. everyday same common faces, celebrities and then putting up a miserable face on the t.v. just to show how they care about the poor population of our country.
but sorry to say there are millions out there who are living way way below poverty line and we cannot even imagine the pains and sufferings they are going through. just showing one problem isnt going to solve the problem. if these channels truly wanted to bring a positive change in society then they should point out places and people with problems by going to them. this is all a public stunt just to raise their ratings. and now these shows are becoming something like a symbol of ” messiah ” for the common man. people inform them about their problems and they are trying to solve the problems in their own way without realising the consequences.
i am a common house wife. i afford living to a certain limit. but whenever i switch on the channels and go through these shows i feel depressed and sorry for those women who are spell bounded by this drama on t.v. just to gain popularity these shows and their hosts are getting so much carried away. they think they have every right to say or do anything live on television as this is free media. is invading other people’s privacy permissible, is humiliating certain people on live channels permissible, is exploiting common man’s emotions permissible, ??????????…..trying to better our country’s image, our governmet has unleashed a monster which is just for their own material benefits are playing with the common man. this type of ” freedom ” is increasing extremism in our society.
Respect for elders is withering away. little kids have become aware of those problems or issues which are not even required by them. the shame, and respect and one’s privacy are long gone. now being married or un married is the same. our new generation are not getting any islamic values, because there arent enough islamic programmes. those shown are just to make people realize oh! we are muslims. they are aired on times at which people usually dont watch t.v. my list can go on and on. giving freedom to media in our country is a positive approach but exploiting this freedom and not even realizing the depression and anxiety being raised to an alarmingly high rate is condemnable. please show the real pakistan..this is not pakistan…..