Culture is a wonderful element of human life, it can bring people closer and it can keep them together. The world has witnessed the power of culture industry in the past few years. Though, China and Pakistan maintained a stable relationship for almost 70 years but somehow this relationship was only limited to diplomatic exchange. Recently, when I read the news about the release of first Pakistani movie “The Legend of Maula Jatt” in China, I realized that Pak-China friendship is all set to see a new height. Not only did I feel excited but when I shared the news with my Chinese friends, they told me that they also can’t wait to watch the first Pakistani film in Chinese Cinemas.
Both film and television are important elements of culture. Films and television are carriers of culture; it is the power of the audio and visuals in films and television that people feel themselves a part of the story. The narratives and characters in the films become a part of their lives. Films and television provide a gateway to people to step into other cultures in order to develop a better understanding. Films and TV industry has drastically changed the societies of world that we cannot ignore its importance. In today’s modern society, media industry has become a very big part of our lives. It does not only inform, educate and entertain us but it also shapes our lives. No one can undermine the importance of entertainment programs. They are widely popular and they are a powerful source of preserving and promoting local culture. Entertainment industry plays an important role in bringing the people together.
Cinema breaks all discriminatory barriers by offering a common platform to all. Cinema has a power to bring people, cultures and even nations closer. China and Pakistan have realized the importance of entertainment industry to strengthen cultural ties; in the near future, films and television exchange will make the bond between the two nations even stronger. There had been some influence of Pak-China friendship on the entertainment industry in the past years. The movie “Chalay Thay Saath”, Shan food advertisement with a Chinese couple and the broadcast of Beijing Youth on PTV are some prominent examples. I realized that even a mere advertisement has a tendency to reach people’s heart when my professor played the “Shan Biryani Masala TVC 2017” in class during her lecture. Yes, you got me right, that ad was not only popular in Pakistan but it was also watched by many Chinese people.
Looking at the current situation, one can tell that the future will see many such exchanges between the two nations. The increased interaction between the citizens of Pakistan and China in the areas of culture, media, sports and tourism will further strengthened the bonds of Pak-China friendship. It will also promote goodwill, love and peace among the people of the whole region. The exchange of films and television would enable the people of both countries to understand each other’s culture and values.