After an exhausted day, one comes home and turn on the TV to de-stress oneself and regain one’s composure and suddenly, an advertisement full of racism and nonsensicality airs which was enough to ruin one’s tranquility and makes one to dejected and shattered one’s self-confidence completely. Thanks, to all the fairness cream ads for spreading the ill conception for not having a fair complexion and making us feel excruciating by your discriminating message.
However, it is common to see witless marketing strategies of many advertising strategies who have failed to study the ethics and moral of marketing the product. In addition to covering the entire absurdness might create a confusion, due to which sticking to the absurdity of fairness creams is a smart idea, since the craze for having a fair complexion have ruined our society, before it starts ravaging the society we need to pop the bubble full of lies and fake expectations created by the fairness cream ads.
Additionally, let’s start popping the bubble via logical scientific dart. Science has proved that the color of the skin is determined by the amount and type of melanin (pigment of the skin). On the other hand, it is totally inherited which means that the color of the skin has nothing to do with the environmental causes, it is dependent on the dominant genes. Furthermore, it has been proven that fairness creams have nothing to do with the fair complexion of one. Withal, while scrutinizing the ingredients of most of the fairness creams, some alarming facts have been noted down.
In addition to, most of the fairness creams ingredients are: Hydroquinone, Mercury, Steroids, Hydrogen peroxide/Bleaching, Kojic acid Beta Hydroxy Acid/Butylated hydroxytoluene (BHA/BHT) which all are responsible for bringing a quick fugitive fairness due to which people get duped into this fact that the cream actually works, but such ingredients brings perilous side effects:
- Discoloration of face
- Capillaries become prominently
- Visible thinning of skin
- Severe acne
- Hypersensitivity to sun
- Rebound paradoxical pigmentation
- Facial hair growth
- Skin allergy
- Skin cancer
While concluding, now it is high time to stop such prejudiced and discriminatory thoughts evolving all over in our society and amplifying such mediocre stereotypical concepts. Further, we need to make everyone comfortable with their skin color since Almighty has sent beauties in all color and all sizes.